Establishment of new business areas
Expansion into new markets (Sales or Sourcing)
Partner search and cooperation development
Customer Relationship Management
The Client: German manufacturer of fan wheels for heating, ventilation and air conditioning.
Business Challenge: Achieve sales improvement in Turkey and break into Middle Eastern markets
To achieve sustainable and growing sales in the Turkish market, we set up a DENA teccon sales office, using local engineers who combined business and market expertise. This base enabled us to push forward with more rapid identification of the needs of customers who could now deal with a local, customer-facing organization, able to give them business support on the ground.
Results are already impressive, with significant sales increases in year one and very positive customer feedback.
The next step was to use the DENA teccon network in the Middle East target market as a source of business intelligence on market opportunities. Our strategic plan focused on key actions and was followed up by us with visits to potential customers. We are now establishing a sales office in the region to capitalize on the success we have already achieved in Turkey.
The Client: Turkish manufacturer of sealing elements (seals, O-rings), technical rubber, metal and plastic parts
Business Challenge: Improve sales in the German market
The Client: Spanish manufacturer of test rigs for the automotive industry
Business Challenge: Identify additional sales opportunities in Turkey and in the Middle East
Next, we worked with the dedicated partners to build up a personal relationship that will deliver the first contracts for our client.